TRUTH MARKETING

Identity design

Print products

Brand positioning

ABOUT THE PROJECT

Truth Marketing offers a fully integrated service providing SME’s, blue chip and public authority clients with outstanding marketing. The focus on this branding project was the creation of a logo that would be effective on a variety of digital platforms, from social media to PowerPoint slides, in print and on business stationery.

Starting with a broad range of sketch design concepts, we used our simple three-stage design process to produce a steadily progressively set of visuals for step-by-step client sign off. Client feedback ensured that the logos we produced had stakeholder buy-in at every step of the project. Our final artwork was taken into print production and supplied to our client together with a full colour brand styleguide. Included in this were illustrations of the do's and don'ts of using the brand identity – adhering to this styleguide ensures both consistency and uniformity in the use of the visual identity, instilling and reinforcing all important trust in the brand of 'Truth'.

More recently, our client has developed their business to include professional coaching, and we were pleased to be able to modify the prior identity we produced with a variant that now also represents the coaching element of the business.