Pillinger & AsSOCIATES

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a couple of business cards sitting on top of each other in a black case .

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Logo design

Brand development

Brand asset management

ABOUT THE PROJECT

Pillinger & Associates was established in 2017, offering employment and licensing law advice to business and independent clients. Ampersandesign was commissioned to review the company's existing brand, and produce creative concepts for new logos.

The concept behind the example shown was to show the traditional yet modern nature of the company whilst maintaining a serious face. We combined classical serif and modern sans serif letter forms, with a monogram that is a graphic representation of the encompassing nature of the '& Associates'. Just like the company and its employees, the logo uses parentheses with the ‘Associates’ carried within.