MARY KEELEY CONSULTANCY

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Rebranding

Brand asset design

ABOUT THE PROJECT

Mary Keeley Consultancy offers executive and business development coaching focussed predominantly in the construction industry. Market-leading businesses, professionals and business owners engage Mary to work as a facilitator, regularly working with large bid teams on complex, major infrastructure projects. Mary works in an industry where her bold approach to business is different and needs to be noticed.

We were engaged to develop a rebrand for her company, with a fresh, new look that represented her unique approach. We developed a soft, cursive logo with carefully crafted curves that flow in to one another, joining the 'signature' element of her identity with the strong shapes found in the sans serif text. The added detail in the letter 'y's descender neatly holds the background graphic within its form and finishes this logo with subtlety.