HESTIA NEEDLEWORK

Branding

Brochure design

Packaging

Printed stationery

Woven labels

Information design

Design of Instructions

ABOUT THE PROJECT

Hestia Needlework first contacted us as a local business startup with an interesting idea to capitalise on a gap in the market and produce high quality tapestry kits for sale to a specific target audience – both online and in quality retail outlets such as Liberty of London, English Heritage and National Trust. 

The project soon involved us in the development of a suite of items, including the creation of a bespoke brand identity and a range of printed products including letter headings, with compliments slips and luxurious foil embossed business cards. 

I also produced branded stickers, printed labels to wrap the wool included in the kits and a set of brochures about Hestia Needlework. These brochures were in the form of a 'cocktail menu' and were a delight to produce, as they included the heritage inspiration from our client's family home; Kirtlington Park House and contained the unique instruction diagrams for inclusion in the tapestry kits. 

I photographed Kirtlington Park House interiors with my client's finished tapestries sewn on to cushions in-situ. I then proceeded to design and produce a lovely brochure featuring the history of Kirtlington Park House and the origins of the tapestry designs. This included the creation of infographics and detailed pictograms showing how to sew the tapestries. 

Next in the project came packaging design for the complete tapestry kits, and the production of unique fabric labels woven using the highest thread count commercially available. 

Hestia Needlework and The Heritage House Collection

Inspired by the beautiful art, architecture and design of 18th century English country houses, my client created a series of unique tapestry designs to showcase the period and bring to life the interiors found at Kirtlington Park House in Oxfordshire. 

Built in the Palladian style in 1742 for Sir James Dashwood, Kirtlington Park was designed by architect James Gibbs, best known for his famous Radcliffe Camera building at the heart of Oxford University. The grounds and parkland of the house were designed by Lancelot ‘Capability’ Brown, known as England’s greatest gardener.

Today, Kirtlington Park is a much-loved family home. A number of the designs in the Heritage House Collection have been inspired by what is called the Monkey Room in the house. This room has an elaborately decorated ceiling with depictions of monkeys as well as dogs, birds, and other animals.

The room was painted in 1760 by the French artist Andien de Clermont, well known for his decorative floral paintings and his focus on singeries. ‘Singerie’ is the French word for monkey trick and is the name given to paintings showing monkeys, often fashionably attired, practising human activities. This was very fashionable in the 18th century Rococo period and the French Queen Marie Antoinette was said to have a particular liking for monkeys. Today very few singeries remain in England and Kirtlington Park’s Monkey Room is one of the finest.

I'm really pleased with the way this project turned out, so do visit www.hestianeedlework.com to see their full range of wonderful tapestry kits!

WHAT OUR CLIENT SAID

“From the very start Dave and Sarah have supported me on my journey to creating my brand, packaging and numerous other elements of my business, Hestia Needlework. What started as a simple logo design project has continued to cover everything from packaging, to creating an amazing brochure and photographing my needlework kits. I am so pleased, they look amazing! Dave was extremely knowledgeable and helped guide me to be able to think through everything step by step. His advice was invaluable. I couldn’t be happier with the results and cannot recommend Thornhill & Co. enough. Thank you, Dave, and Sarah!"

Laura Buxton

Founder, Hestia Needlework Ltd